PROGRAM
COFFEE
Coffee represents both our greatest challenge and our strongest opportunity to demonstrate that another model is possible.
We chose to intervene in this agro value chain precisely because of its complexity. As a global commodity shaped by market speculation and deep structural inequalities, coffee provides the ideal ground to test the effectiveness of our vision.
Conceived as a solutions laboratory, this program goes far beyond the commercialization of green coffee. While our journey began with coffee oil, we have expanded our scope to address the value chain in its entirety, tackling challenges at their root.
OUR PILLARS OF ACTION
- Innovation & Empowerment: We support families in moving beyond the role of simple harvesters of wet coffee cherries. Through the distribution of seedlings and genetic improvement of varieties, we reduce dependence on pesticides and equip families with the tools to take ownership of post-harvest processing and drying.
- Social & Environmental Standards: Excellence cannot exist without dignity. In collaboration with international organizations, we implement rigorous health, safety, and child labor prevention programs, ensuring that every cup becomes a vehicle for social well-being.
- Diversification & Value Addition: We demonstrate that agroecological management not only restores ecosystems, but also elevates product quality to exceptional levels. This enables us to diversify beyond roasted beans, creating innovative products such as cosmetic oleos and coffee flower extracts.
In a market designed around unfair competition, Flora Nueva’s Coffee Program stands as a platform for justice, quality, and autonomy.
OUR IMPACT
Customer satisfaction
New products
Families benefited
240%
Growth
OUR PROCESS
